(Reference Date: January 30, 2026)
This ranking is based on cumulative view counts displayed on YouTube as of January 30, 2026,
and includes only official music videos (MVs) uploaded to verified YouTube channels of K-POP artists.
The list reflects how K-POP has been consumed globally over time, rather than short-term viral trends.
Excluded from this ranking are performance videos, lyric videos, teasers, unofficial uploads, and re-uploaded clips.
🥇 1위 – PSY 〈Gangnam Style〉
- Artist : PSY
- Release Year : 2012
- Views (as of 2026-01-30): 58.3 billion
Gangnam Style is widely regarded as the moment when K-POP first entered global mainstream culture.
It became the first YouTube video in history to surpass one billion views, introducing international audiences to K-POP on an unprecedented scale.
🥈 2위 – BLACKPINK 〈DDU-DU DDU-DU〉
- Artist : BLACKPINK
- Release Year : 2018
- Views (as of 2026-01-30): 23.6 billion
This music video solidified BLACKPINK’s position as one of the most recognizable K-POP acts worldwide,
particularly among audiences outside Korea who were discovering modern K-POP through YouTube.
🥉 3위 – BLACKPINK 〈Kill This Love〉
- Artist : BLACKPINK
- Release Year : 2019
- Views (as of 2026-01-30): 21.8 billion
With its bold visuals and intense production style, Kill This Love further expanded BLACKPINK’s global reach
and reinforced the group’s strong international identity.
4위 – BTS 〈Dynamite〉
- Artist : BTS
- Release Year : 2020
- Views (as of 2026-01-30): 20.4 billion
Dynamite represents BTS’s most widely viewed official music video and played a key role in introducing BTS to a broader, non-Korean-speaking audience through its accessible pop sound.
5위 – BTS 〈Boy With Luv (feat. Halsey)〉
- Artist : BTS
- Release Year : 2019
- Views (as of 2026-01-30): 19.0 billion
This collaboration highlighted BTS’s crossover appeal and marked a period when K-POP collaborations with Western artists became increasingly visible to global audiences.
6위 – BLACKPINK 〈BOOMBAYAH〉
- Artist : BLACKPINK
- Release Year : 2016
- Views (as of 2026-01-30): 18.5 billion
Despite being BLACKPINK’s debut release, BOOMBAYAH has continued to attract viewers worldwide,
demonstrating long-term international interest beyond its initial release.
7위 – PSY 〈Gentleman〉
- Artist : PSY
- Release Year : 2013
- Views (as of 2026-01-30): 17.1 billion
Released after Gangnam Style, Gentleman maintained PSY’s global visibility and confirmed that international interest in K-POP was not a one-time phenomenon.
8위 – BTS 〈DNA〉
- Artist : BTS
- Release Year : 2017
- Views (as of 2026-01-30): 16.4 billion
DNA is often seen as the turning point where BTS transitioned from regional popularity to sustained global recognition.
9위 – BTS 〈MIC Drop (Steve Aoki Remix)〉
- Artist : BTS
- Release Year : 2017
- Views (as of 2026-01-30): 15.4 billion
With strong hip-hop influences and a collaboration with Steve Aoki, this track resonated strongly with Western audiences and reinforced BTS’s global appeal.
10위 – BLACKPINK 〈As If It’s Your Last〉
- Artist : BLACKPINK
- Release Year : 2017
- Views (as of 2026-01-30): 14.9 billion
This track showcases a brighter, more pop-oriented side of BLACKPINK and continues to attract viewers from diverse international markets.
📌 Ranking Criteria
- Included:
Official music videos uploaded to verified YouTube channels of K-POP artists - Excluded:
- Performance videos
- Lyric videos
- Teasers
- Unofficial or re-uploaded content
- Animated or Netflix OST projects not performed by actual K-POP artists
View counts may change over time; this ranking reflects data as of January 30, 2026.
🧾 Overall Analysis
This ranking highlights how YouTube has functioned as the primary gateway for global audiences to discover K-POP.
PSY, BLACKPINK, and BTS dominate the list, illustrating how a small number of artists played an outsized role in introducing and sustaining K-POP’s international presence.
Notably, all entries in the Top 10 have exceeded 14 billion views, indicating that long-term global engagement—rather than short-lived trends—is a defining characteristic of K-POP’s most influential music videos.
While future artists and releases may surpass these figures, the works included here represent key milestones in the global expansion of K-POP and continue to shape how international audiences perceive the genre.